What Shoppable Video Apps Actually Cost on Shopify (2026 Pricing Compared)
Shoppable video app pricing is harder to compare than it looks, because the monthly price is only half the story. The other half is the meter — how many video views each plan allows, and what happens when you exceed it.
Here's what these apps actually cost, taken from their Shopify App Store listings in August 2026.
ReelUp
4.9 stars, 286 reviews.
| Plan | Price / month | Video views | Uploads |
|---|---|---|---|
| Free | $0 | 100 | 10 |
| Basic | $29.99 | 3,000 | 100 |
| Premium | $99.99 | 20,000 | 250 |
| Elite | $199.99 | 50,000 | 1,000 |
A view counts after four seconds of watching. Paid plans include a 7-day free trial and remove the watermark.
Vidjet
5.0 stars, 100 reviews. No free plan.
| Plan | Price / month | Views | Hosted videos |
|---|---|---|---|
| Starter | $49 | 4,000 | 40 |
| Growth | $99 | 10,000 | 100 |
| Scale | $249 | 30,000 | 300 |
| Pro | $499 | 60,000 | 600 |
Videowise
Videowise is the enterprise-leaning option and its public pricing is less consistent across sources, with figures reported from roughly $19/month at the low end up to several hundred per month for higher tiers, plus impression-based overage charges. Check the current listing directly before budgeting — I'd rather point you at the source than quote a number I can't stand behind.
The number that actually matters
Not the monthly price — the cost per view ceiling, and what happens when you hit it.
Work out your own number like this: take your monthly sessions, and estimate what share of visitors will watch a video for more than a few seconds. On a product page with video above the fold, a quarter to a third is a realistic range.
A store with 8,000 monthly sessions and a 25% watch rate generates roughly 2,000 views. That fits ReelUp's Basic plan. Now double the traffic — which is what your ad spend is for — and you're at 4,000 views, past Basic, heading for the next tier up.
This is the structural issue with metered pricing: the bill scales with your marketing success, not with the value the software delivers. The section on your page is doing exactly the same job at 2,000 views as at 20,000. Only the invoice changes.
And because views are counted after a few seconds, visitors who bounce without any purchase intent still consume your allowance.
Annual cost, plainly
| Plan | Per year |
|---|---|
| ReelUp Basic | $360 |
| ReelUp Premium | $1,200 |
| Vidjet Starter | $588 |
| Vidjet Growth | $1,188 |
These are recurring — year two costs the same as year one, and you own nothing at the end of either.
What you're paying for
It's worth being fair about this, because the fee isn't arbitrary. A shoppable video app gives you video hosting and transcoding on the vendor's infrastructure, an analytics dashboard with view and revenue attribution, automated UGC import from social accounts, bulk deployment across many product pages, and one-click install with no theme editing.
If you use those things, the subscription is buying you something real.
The question is whether you use them. A large share of merchants want one specific outcome: a Reels-style video row on the storefront where shoppers can tap a video and add the product to the cart. That outcome needs the section — not the reporting layer, and not third-party hosting, since Shopify already hosts and serves video for free under Content → Files, on the same CDN as your product images.
The one-time alternative
The other pricing model is buying the section as theme code: pay once, the Liquid, CSS and JavaScript live in your own theme, and there's no meter because there's no vendor server counting views.
The trade-offs are real and worth stating: no analytics dashboard, no automated UGC import, no bulk push across thousands of pages, and theme maintenance is yours. I've written up the full picture of the no-app route, including where it's the wrong choice.
What you get instead is no recurring cost, no view ceiling, no external scripts loading on your storefront, and a section that keeps working even if the vendor disappears — because it isn't calling anyone's server.
ReelCart is that: a one-time purchase, code you own permanently, with current pricing on the product page. You can try it on that page before deciding — three live sections, all interactive.
How to decide in one question
Ask yourself whether you'll actually open a video analytics dashboard each month.
If yes — if you're optimising creative against attributed revenue — buy the app. That reporting is genuinely hard to replicate and worth paying for.
If no, and what you want is the section on the page, you're paying a monthly fee for infrastructure you're not using. Buy the code once.
Pricing above was taken from public Shopify App Store listings in August 2026 and will change. Verify current pricing before making a decision.